An old site holding onto years of backlinks and search rankings is not something to rebuild carelessly – a badly planned redesign can undo years of SEO progress in a single launch. We plan redesigns and platform migrations with that history protected from the start.
What we plan for
A full URL mapping with 301 redirects so nothing that used to rank just disappears, content audited and carried over rather than lost in the rebuild, and a staging environment so the new site is reviewed properly before it goes live.